Aesthetics in Digital Marketing

Pictures: we take them, look at them, edit them – we love them! Visuals are effective in attracting attention, including font type, size, and color. Every element matters. Good or bad, they are attention grabbers. However, as digital marketers, you want to make sure people look at your webpage and become engaged and interested in the story you are trying to tell. You want to avoid overwhelming our existing and potential customers.

Keep it Organized

The focus in marketing is to keep the customer engaged. You want the customer to want to learn more about who you are. Keeping your website organized will drive more engagement. Here are some important elements that will help keep your page organized:

• Consistent Text

• Headings and Subheadings

• Clear Graphis

• High Quality Images

• Accessibility

• Responsive Design (ensuring your webpage adapts to any screen size i.e., mobile or computer)

Leading the Consumer to Action

You want your webpage to lead your consumer to take action. Get into the mind of your consumers, find out what it is that they want – keep them hooked! Aesthetics go a long way. People like things that look nice. The aesthetics are just as important as the content you provide. Make it pretty, keep it interesting, leave the audience wanting more!